Chabad’s success worldwide is a phenomenon that intrigues scholars, journalists, outreach activists and curious Jews alike. Brandeis University’s Dr. Mark Rosen, an expert on Jewish institutions, who recently completed a study on Chabad on Campus concluded the following: “It defies logic. So there must be some deeper truth that’s escaping our understanding and that our social science skills don’t quite encompass.”
While I certainly believe we are regular people doing extraordinary things, Dr. Rosen might be on to something by saying that his rational mind is not capable of explaining it.
The men and women of Chabad are called Shluchim - emissaries. Our day to day functions can categorize us as Rabbis, Rebbetzins, fundraisers, activists and social workers, but the title we identify most deeply with is “emissaries” - bearers of a message from the Lubavitcher Rebbe. It is the Rebbe and his message that places the work of Chabad on an entirely different social scale.
In honor of the Shabbat of the 10th of Shevat 1950, the Previous Rebbe published a Chassidic discourse titled “Basi Legani”. The Previous Rebbe passed away that Shabbat morning and the Rebbe, his son-in-law and successor, emphasized that this discourse contains the marching orders for the new generation of Chabad.
Exactly one year later, the Rebbe ceremoniously assumed the mantle of Chabad Lubavitch leadership by reciting an original Chassidic discourse on the same theme as the “Basi Legani” discourse his father-in-law had published a year earlier and continued to do so each year. While the specific topics of the “Basi Legani” discourses changed every year, the opening lesson and its monumental message became the running theme of the Rebbe’s leadership and perhaps the secret of the unprecedented renaissance he unleashed.
The discourse opens with a quote from King Solomon’s Song of Songs (5:1): “I have come to my garden, my sister my bride.” Our sages explain, when the Israelites built the tabernacle in the Sinai Desert and divinity became permanently manifest and revealed in the physical edifice, G-d clarified that this was not a new phenomenon. It was a homecoming. G-d’s presence had been manifest in this physical universe before Adam committed the first sin.
Think about that for a moment. Social science perceives the world as chaotic, corrupt and devoid of divine purpose. A veritable jungle where the weak fail and the mighty prevail. An entity becoming increasingly broken and in need of fixing.
“Basi Legani” proclaims that the original pristine state of our universe is a divine paradise and remains so. All the chaos and corruption, while very real and tragic, are man-made distractions caused by humanity’s obsession with self and survival. While ego and evil are real problems that need to be dealt with, they are not inherent in G-d’s creation. The world and its inhabitants are not faulty. Rather, our perception of it is tainted. And as long as we remain cognizant of this truth, every obstacle can be transformed into a stepping stone to greater heights and every competition can be harnessed to generate more good.
Everyone can be Chabad. I am not referring to the dress code and the like. The Rebbe’s mandate to view the world for what it truly is and to share this idea with others is a gift for anyone willing to embrace it. I encourage you to learn more of the Rebbe’s teachings and to join the team joyfully preparing our world for the imminent era of Moshiach, when peace and prosperity will abound for all.