Sunday will be a very special day for our community. The inauguration of our brand new Chabad Lubavitch Center for Jewish Life will begin a new chapter in the annals of Judaism in El Paso. It will be a home for every Jew in the region - a place to celebrate, learn, discover and thrive.
Throughout the years since the capital campaign started and the first sketches of the new building were publicized many wondered why the facade is an imitation of the Chabad Lubavitch World Headquarters in Brooklyn. The brown bricks and three peaks seem out of place in our desert region, some observed.
Shortly after the previous Lubavitcher Rebbe miraculously escaped war ravaged Europe in 1940, the three story building located at 770 Eastern Parkway was purchased to become the new headquarters of the centuries-old Chabad movement, becoming the most important address for Jews around the world, known to all simply as “Seven Seventy.”
Ten years later the Rebbe assumed leadership of Chabad and personal responsibility for the Jewish world and set in motion the greatest Jewish renaissance in a millenium. Seven Seventy is where the Rebbe taught Torah for thousands of hours, responded to a volume of mail rivaled only by the White House and met personally with countless human beings from all walks of life. The revolution of Jewish outreach we take for granted today can be traced directly to Seven Seventy and every Jew in the world knew that it was a place they would be heard, cherished and helped.
In the early 1970s as the Rebbe started sending emissaries to every country, state, city and town with Jews a song was composed in summer camps where the future emissaries were being educated on the importance of committing their lives to servicing the Jewish world.
“From Seven Seventy we’re marching out, on to victory without a doubt…”
The choice of military language to describe the Rebbe’s campaign to create a permanent presence of Chabad in every corner of the globe can be traced to an idea in this week’s parsha where the Torah communicates a host of battlefield laws. A simple question is asked: Since every mitzvah is relevant to every person, at all times and all places, how can the laws of war be meaningful to us in times of peace?
In truth, even when there are no physical battles to fight, there is a constant spiritual battle raging in the world in general and within every individual as well. The war against apathy and assimilation. The battle against ego-centrism, selfishness and materialism.
The soldiers marching out of Seven Seventy are charged with the mission of bringing the light and joy of Torah to every human being to enable everyone to overcome the many spiritual battles we face on a daily basis. The three peaked facade of Seven Seventy has become an icon of the ability every person has to be victorious in sharing the beauty and joy of Judaism to all. We are proud to join the ranks of the close to twenty other cities around the world who host an imitation of Seven Seventy and we look forward to increasing our ability to bring the Rebbe’s message to the entire region.
Thank you for joining us in this mission.